Research and Development

Hello Nature’s international R&D centers use the most cutting-edge technologies to study and translate the language of plants, and to understand their life, biology, needs and issues in order to find efficient and effective solutions for agriculture. With three international Research & Development Centers, HELLO NATURE employs cutting-edge technologies to develop innovative, effective and high-tech solutions for a more sustainable agriculture.

Only true innovation will be able to move our society forward and help the transition to a more sustainable model. Thanks to R&D we can prove that this model is possible.

Hello Nature

    Based on the ECO-EFFICIENCY model, HELLO NATURE’s research philosophy respects the environment and production process efficiency for​ agricultural sustainability. The development process for new products focuses on the use of renewable resources and on the preservation of​ the most valuable ones, like water, soil quality and biodiversity.​ In order to create products that meet the highest quality standards and comply with ECO-EFFICIENCY principles, HELLO NATURE has​ established an advanced system to develop biostimulants, microbial inoculants and biofertilizers with high added value. This has been made​ possible by HELLO NATURE’s intense in-house research activities and scientific collaboration with important institutions and international​ universities. The system is based on using the most advanced “omics” sciences, such Phenomics, Metabolomics, Metagenomics and​ Transcriptomics.​

    Hello Nature R&D lab2

    Product Development

    R&D image 1

    Discovering formulations ables to modify in the expected way the pheonotype

    • Screening of the different formulations
      Through
    • Automated phenotyping platform
    • Focus on formulations which are able to improve phenotypic traits of plants/tissues
    R&D image 2

    Understanding formulations mode of action

    • Testing selected formulations on plants
      Through
    • METABOLOMICS
    • Identify the metabolic pathways responsible for the biological effects of formulations
    • TRANSCRIPTOMICS
    • Confirm the effects of formulations on the metabolic pathways
    R&D image 3

    Confirming the efficacy of selected formulations on crops and optimization of application rate and timing

    • Evaluation of selected formulations in real growing conditions
      Through
    • Hyperspectral sensors installed on drones
    • METAGENOMICS
    R&D image 4

    Evaluation of formulation impact on quality and sustainability

    • Characterization of quality aspects in the yield such as vitamins and antioxidants content.
      Through
    • METAGENOMICS
    • Measurement of the formulation environmental impact in terms of greenhouse gas reduction, reduction of the use of other chemical inputs
      Through
      Life Cycle Assessment

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