Based on the ECO-EFFICIENCY model, HELLO NATURE’s research philosophy respects the environment and production process efficiency for agricultural sustainability. The development process for new products focuses on the use of renewable resources and on the preservation of the most valuable ones, like water, soil quality and biodiversity. In order to create products that meet the highest quality standards and comply with ECO-EFFICIENCY principles, HELLO NATURE has established an advanced system to develop biostimulants, microbial inoculants and biofertilizers with high added value. This has been made possible by HELLO NATURE’s intense in-house research activities and scientific collaboration with important institutions and international universities. The system is based on using the most advanced “omics” sciences, such Phenomics, Metabolomics, Metagenomics and Transcriptomics.