{"id":3262,"date":"2021-01-13T15:11:00","date_gmt":"2021-01-13T15:11:00","guid":{"rendered":"https:\/\/www.hello-nature.com\/fr\/?p=3262"},"modified":"2022-03-25T16:39:20","modified_gmt":"2022-03-25T16:39:20","slug":"our-future-is-hello-nature","status":"publish","type":"post","link":"https:\/\/www.hello-nature.com\/fr\/our-future-is-hello-nature\/","title":{"rendered":"L\u2019avenir d\u2019Italpollina sera HELLO NATURE\u00ae"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong>Le nouveau nom exprime l\u2019engagement continu de l\u2019entreprise en faveur du d\u00e9veloppement durable et de l\u2019innovation.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trois ans apr\u00e8s un changement majeur d\u2019image, Italpollina, entreprise familiale italienne leader mondial dans la production d\u2019engrais organiques, de biostimulants d\u2019origine v\u00e9g\u00e9tale et de micro-organismes pour l\u2019agriculture, est heureuse d\u2019annoncer qu\u2019\u00a0<strong>HELLO NATURE\u00ae<\/strong>\u00a0devient d\u00e9sormais le nom officiel de l\u2019entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette annonce arrive exactement la m\u00eame ann\u00e9e que le cinquanti\u00e8me anniversaire d\u2019activit\u00e9 de l\u2019entreprise, \u00a0l\u2019ann\u00e9e o\u00f9 Italpollina devient une \u00abmarque historique\u00bb en Italie, une marque d\u00e9sormais per\u00e7ue comme synonyme de qualit\u00e9, de professionnalisme et de comp\u00e9tence.\u00a0<em>\u00abCette \u00e9volution, non due \u00e0 une acquisition ou \u00e0 un changement de propri\u00e9taire, vise \u00e0 exprimer clairement l\u2019\u00e9volution de l\u2019entreprise au cours de ces 50 ans\u00bb<\/em>, affirme Luca Bonini, PDG d\u2019\u00a0<strong>HELLO NATURE\u00ae.<\/strong>\u00a0\u00ab<em>Nous avons suivi un parcours unique et radical, en d\u00e9marrant dans le secteur des engrais organiques pour devenir par la suite l\u2019un des leaders mondiaux pour la production de biostimulants: le nom \u2018Italpollina\u2019 n\u2019arrivait plus aujourd\u2019hui \u00e0 repr\u00e9senter pleinement la complexit\u00e9 de notre activit\u00e9 actuelle<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors du rebranding de 2017, le slogan \u00abHello Nature\u00bb avait \u00e9t\u00e9 choisi par l\u2019entreprise en tant qu\u2019expression claire de son positionnement sur le march\u00e9 et fondement de l\u2019un de ses principes cl\u00e9s, \u00e0 savoir l\u2019engagement vers un avenir plus durable pour la plan\u00e8te. Ce slogan a \u00e9t\u00e9 imm\u00e9diatement per\u00e7u positivement, devenant le choix logique pour le nouveau nom de l\u2019entreprise. Le nom Italpollina restera en tant qu\u2019identifiant de l\u2019un des produits historiques \u00e0 base de fumiers de volailles propos\u00e9 par l\u2019entreprise, et en tant que nom du site de production situ\u00e9 en Italie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nom\u00a0<strong>HELLO NATURE<\/strong>\u00ae implique la responsabilit\u00e9 de proposer des process et des produits au plus pr\u00e8s de la Nature. Selon Luca Bonini, \u00ab<em>Notre r\u00f4le est d\u2019\u00eatre un leader du changement et, d\u2019un point de vue pratique, nous devons placer la durabilit\u00e9 environnementale au centre des activit\u00e9s de l\u2019entreprise<\/em>\u00bb. Il rajoute \u00ab<em>Cette \u00e9volution du nom renforce notre engagement soutenant les strat\u00e9gies globales actuellement en place pour am\u00e9liorer la s\u00e9curit\u00e9 alimentaire, telles que la strat\u00e9gie Farm to Fork de l\u2019Union Europ\u00e9enne, les Objectifs de D\u00e9veloppement Durable des Nations Unies et les lignes directrices de l\u2019Organisation des Nations Unies pour l\u2019Alimentation et l\u2019Agriculture.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La transition vers le nouveau nom se fera progressivement au cours de l\u2019ann\u00e9e 2021 et l\u2019entreprise pr\u00e9voit une p\u00e9riode pendant laquelle il y aura des outils de communication des deux marques pr\u00e9sents sur le march\u00e9, afin de ne pas inutilement g\u00e9n\u00e9rer des d\u00e9chets. Au niveau international, les diff\u00e9rents bureaux commerciaux adopteront le nom en fonction du calendrier des proc\u00e9dures administratives requises dans chaque pays, ainsi Italpollina France deviendra bient\u00f4t Hello Nature France<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin sur le nouveau nom, Luca Bonini conclut \u00ab<strong><em>HELLO NATURE<\/em><\/strong><em>\u00ae exprime qui nous sommes, toutes nos valeurs, d\u00e9finit nos objectifs et notre positionnement de leader dans le segment des intrants durables en agriculture<\/em>\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A propos d&#8217;HELLO NATURE\u00ae<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HELLO NATURE\u00ae est leader dans la production de biostimulants naturels d\u2019origine v\u00e9g\u00e9tale, des microbiens b\u00e9n\u00e9fiques et d&#8217;engrais organiques. Pr\u00e9sente aujourd\u2019hui dans plus de 80 pays dans le monde, avec 3 centres de R&amp;D et de nombreux bureaux commerciaux, HELLO NATURE\u00ae offre une large gamme de solutions biotechnologiques et certifi\u00e9es, pour une agriculture moderne et plus durable. Pour plus d&#8217;informations, visitez www.hello-nature.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le nouveau nom exprime l\u2019engagement continu de l\u2019entreprise en faveur du d\u00e9veloppement durable et de l\u2019innovation. Trois ans apr\u00e8s un changement majeur d\u2019image, Italpollina, entreprise familiale italienne leader mondial dans la production d\u2019engrais organiques, de biostimulants d\u2019origine v\u00e9g\u00e9tale et de micro-organismes pour l\u2019agriculture, est heureuse d\u2019annoncer qu\u2019\u00a0HELLO NATURE\u00ae\u00a0devient d\u00e9sormais le nom officiel de l\u2019entreprise. Cette [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":3388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-3262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019avenir d\u2019Italpollina sera HELLO NATURE\u00ae - Hello Nature France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hello-nature.com\/fr\/our-future-is-hello-nature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019avenir d\u2019Italpollina sera HELLO NATURE\u00ae - Hello Nature France\" \/>\n<meta property=\"og:description\" content=\"Le nouveau nom exprime l\u2019engagement continu de l\u2019entreprise en faveur du d\u00e9veloppement durable et de l\u2019innovation. Trois ans apr\u00e8s un changement majeur d\u2019image, Italpollina, entreprise familiale italienne leader mondial dans la production d\u2019engrais organiques, de biostimulants d\u2019origine v\u00e9g\u00e9tale et de micro-organismes pour l\u2019agriculture, est heureuse d\u2019annoncer qu\u2019\u00a0HELLO NATURE\u00ae\u00a0devient d\u00e9sormais le nom officiel de l\u2019entreprise. 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