Cutting-edge techniques will be studied and developed in order to create new-generation biostimulants in a new Research Center for agriculture.
HELLO NATURE, a world leader in the production of organic fertilizers, biostimulants of natural origin and beneficial microbials, announces that they will build a U.S. science and technology park around the sustainability and innovation principles of agriculture. HELLO NATURE PARK will be the hallmark indication of the company’s commitment to the development of the U.S. market and to the advancement of the industry as a whole.
The park will be constructed adjacent to the company’s new North American headquarters, a 70,000 sq. ft. facility which will provide the world’s largest production capacity of its type. The headquarters has recently been awarded the Associated Builders and Contractors of Indiana/Kentucky Industrial Award of Excellence due to the building’s adherence to environmental sustainability principles. Located in Anderson, Indiana, the park will also situate near the new Purdue Polytechnic Anderson facility, a direct extension of the Purdue Polytechnic Institute of Purdue University.
Science and technology will be central to the entire project. The heart of HELLO NATURE PARK will be the Research Center specializing in the “omics” sciences such as phenomics and metabolomics, the very basis of Italpollina’s product development process.
A phenomics greenhouse and many growth chambers will be built, creating new-generation biostimulants for the North American market, as well as for the more than 80 countries where the company is present. Researchers will also have the opportunity to test new solutions in the fields, with the most advanced technologies, including hyperspectral sensors installed on drones.
HELLO NATURE PARK will feature a Convention and Training Center which will provide a place for trainings on new products and technical demonstrations, as well as for research and industry regulation collaboration. The park will be completed with an exhibit space, dedicated to the 50 year history of Italpollina and based around the theme of “Innovation in Agriculture.”
“The park project represents further confirmation of our commitment to being a leader in sustainable and environmentally responsible agriculture,” states Luca Bonini, CEO of Italpollina. “We are proud to announce the creation of HELLO NATURE PARK, a unique industrial and scientific center that will be a world landmark for the sector, and set the highest standards in the biostimulants market.”
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