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Research and Development

Hello Nature’s international R&D centers use the most cutting-edge technologies to study and translate the language of plants, and to understand their life, biology, needs and issues in order to find efficient and effective solutions for agriculture.


Every day we are at the farmer’s side to support them in taking care of their crops in a natural and innovative way.


Hello Nature’s research philosophy is based on the ECO-EFFICIENCY model to guarantee optimal agricultural production with decreased environmental impact and a commitment to sustainability. During the design and creation process of new products, focus is on the use of renewable resources and the economization of some of our most valuable ones, like water and soil.

In order to provide products that fully comply with the highest quality standards and the principles of eco-efficiency, Hello Nature has developed an advanced system to produce biostimulants, symbiotic and mutualist microbes, and organic fertilizers with high added value. All of this is made possible by Italpollina’s meticulous in-house research activities and scientific collaboration with important Institutions and international universities. Systems are based on phenomics, metabolomics, metagenomics and transcriptomics.

Product Development

Discovering formulations able to modify in the expected way the phenotype

  • Screening of the different formulations


  • Automated phenotyping platform
  • Focus on formulations which are able to improve phenotypic traits of plants/tissues

Understanding formulation’s mode of action

  • Testing selected formulations on plants


  • Identify the metabolic pathways responsible for the biological effects of formulations
  • Confirm the effects of formulations on the metabolic pathways

Confirming the efficacy of selected formulations on crops and optimization of application rate and timing

  • Evaluation of selected formulations in real growing conditions


  • Hyperspectral sensors installed on drones