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HELLO NATURE IS SPONSOR OF THE BIOSTIMULANTS WORLD CONGRESS 2021

Hello Nature is Gold Sponsor of the #BiostimulantsWorldCongress 2021 organized by New Ag International. The congress will be delivered as a Hybrid Event: in person live experience at Diplomat Beach Resort Hollywood, Florida (USA), from November 29th till December 2nd and for stay-at-home participants to view all content digitally once the event has completed.

The Biostimulants World Congress brings together the industry’s top scientists and key market players to present the latest updates on how to improve efficiencies across the entire spectrum of biostimulant development and production.

It is one of the most important events for the biostimulant sector which will see the participation of a large professional community made up of over 1600 delegates and 800 companies from 72 countries.

In addition to being a gold sponsor, Hello Nature Commercial Vice President US, Jon Leman, will be a speaker in the Biostimulant Business Innovation session on November 10th at 10:55 (EST/EDT) with a speech about: “Innovation in the biostimulant sector: how to achieve sustainability and profitability.”

For more information please visit: https://informaconnect.com/biostimulants-world-congress/

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KEY+ REVOLUTION: HELLO NATURE DEVELOPS AN INNOVATIVE CHELATION TECHNOLOGY BASED ON VEGETAL PEPTIDES

KEYLAN is the new range of natural products, powered by KEY + technology, which will revolutionize the market of chelated micronutrients. 

A new concept of chelation is born, the biochelationTM: a technology of natural origin, sustainable and with a low environmental impact based on vegetal peptides. HELLO NATURE, a leading company in the research and production of sustainable solutions in agriculture, has developed the KEY + technology in its Innovation Hub (Anderson – USA) in over three years. 

KEY+ introduces in the chelated micronutrient market an innovative concept of green chelation, the BiochelationTM, and a new range of products, KEYLAN: the goal of the new solutions is to supply micronutrients in a biochelated form to the plant in order to optimize their absorption and, at the same time to boost plant metabolism thanks to the peptide action.

At HELLO NATURE – explains Luca Bonini, CEO of the companywe have always studied the polyvalent properties of peptides, which are already used in our actual biostimulant range. After long years of research, we found out that peptides are also able to chelate micronutrients, in the same or in a better way that chemical components do, but of course, in a 100% natural way”. 

KEYLAN is suitable to prevent and cure nutrient deficiency on a wide range of crops, through applications to the soil or by fertigation. The new range has an effectiveness comparable to that of synthetic chelates, is efficient with a broad range of soil pHs, is highly stable and water-soluble and leaves no residues in the soil or in the crops. Moreover, it provides the same amount of micronutrient with only half the dose of any standard synthetic chelates, with obvious economic and environmental benefits.

If peptides are the key, L A N is the acronym of what it’s most important: LIFE, AGRICULTURE, NATURE. The product name KEYLAN embodies the essential values that we share“, adds Bonini who specifies” We believe in a greener Life which means making conscious and responsible choices and engaging in practices which minimize the environmental impact of our actions, day after day, in our daily activities. We believe in a more sustainable agriculture and nowadays our duty is to foster environmental conservation by reducing pollution of precious resources, like water, by stopping soil degradation and by preserving agroecosystems. Finally, we believe in the ability of Nature which inspires us every day and has the power to shape flawless substances, process and mechanisms “. 

KEYLAN is a complete range of products in soluble powder, powered by KEY + technology, featuring Iron, Calcium, Manganese, Zinc and two complexes, KEYLAN MAX and KEYLAN COMBI. The KEYLAN range of products will soon be available for all our customers and distributors around the world following the registration delays in each country. Besides, the obtention of the organic certifications such as ECOCERT will guarantee the product being suitable for organic farming according to US, European and Japanese rules. 

To discover more, watch the video on www.keylansolutions.com

To find out more, read the interview with Philippe Cognet, Chief Sales Officer at Hello Nature 

Why does HELLO NATURE decide to launch KEYLAN today? 

Earlier this year, HELLO NATURE became the official name of our company. This name clearly defines our strategic position towards the market and represents, for us, a great challenge: we want every product developed in our laboratories to be based on technologies inspired by Nature, innovative and able to guarantee a more sustainable future for agriculture and our planet. The KEYLAN concept perfectly reflects and summarizes all our values. It is the sustainable and greener choice which had so far been lacking in the chelated micronutrient sector. 

How was the KEY + technology discovered? 

HELLO NATURE has always studied the polyvalent properties of vegetal peptides, which we call “Plant Stimulating Peptides”, already used in our actual biostimulant range. Besides, we knew that the pharmaceutical industry already used peptides to chelate metals to make them available for medical and cosmetic use and that complexation with single amino acids had already been used in agriculture. So, it was obvious for us to follow this path: we were sure that our peptide cocktail was able to chelate various elements. After numerous attempts, we found out the right timing to introduce the metals into the production process to have a high enough concentration of peptides able to perform the chelation. Now, we have optimized the operation, so we are able to obtain a good chelation effect, while maintaining the integrity of our Plant Stimulating Peptides, preserving also their biostimulant activity. 

How does the KEY + technology work? 

The KEY + technology is based on the intrinsic ability of peptides to behave like synthetic chelates, or to form different types of bonds with positively charged metal atoms. In fact, the “Plant Stimulating Peptides” contain a great number of potential atoms able to form strong bonds with the metal. To these bonds, which guarantee the greater stability, is to be added the ability of some side chains of amino acids, forming our peptides, to bind the metal through different types of forces, which contribute to further increase the stability of the peptide-metal bond.  Thanks to these multiple interactions, the peptides take a 3D dimension, and they organize close to the metal, to form a fence around it and ensuring that the metal atom becomes part of a strong and biologically stable ring structure. The resulting structure, called biochelateTM, improves the solubility and bioavailability of the element, which becomes readily available for plant uptake. 

What are the differences with the technologies already on the market? 

The KEY + technology introduces on the market a brand-new concept of green chelation, or better, a new concept of BiochelationTM which has numerous advantages and differences compared to the technologies already available. First, compared to traditional synthetic chelation, it is a 100% natural technology, environmentally friendly, harmless to living organisms and respectful of biodiversity, which leaves no residues in the soil or in the crops. In addition, thanks to the presence of plant peptides we have a dual action nutrient biochelationTM and biostimulant that improves the absorption of the element itself, also boosting plant metabolism. Instead, synthetic chelating agents cannot be used by plants, they are only a carrier of the micronutrients. Specifically, speaking of Iron, our peptides biochelate this metal in the bivalent ionic form which is the form readily used by plants and easier to absorb; while synthetic chelate agents, like EDDHA, chelate iron in the trivalent form which is not readily assimilable by plants. Compared to traditional amino acid complexation the main difference is that the KEY + technology has multiple chelation points, as well as multiple types of interactions, which make the peptide-metal bond stronger than the amino acid-metal complex. The latter is a weak and unstable complex, with only two bonds with the metal. 

What are the methods of use and applications of KEYLAN? 

KEYLAN is suitable to prevent and cure nutrient deficiency on a wide range of crops. The goal of the range is to supply micronutrients in a biochelated form to the plant in order to optimize their uptake, and at the same time to boost plant metabolism thanks to the peptide action. It can be applied through two main modalities: drip irrigation or soil injector. It is suitable for crops grown in hydroponic conditions, even in in full hydroponic recycling systems as it is specifically formulated to prevent any photosensitivity issue and it is not degraded by UV. The dose varies according to the type of product and to the specific crop. The experimental trials, which we have conducted over the years, have shown that KEYLAN is efficient in a wide pH range, is highly soluble and stable. In addition, it provides the same amount of micronutrient with only half the dose of any standard synthetic chelates, with obvious economic and environmental benefits. 

When will the new KEYLAN range be available? 

The KEYLAN range of products will soon be available for all our customers and distributors around the world following the registration delays in each country. We are finalizing the KEYLAN registration process in Europe, focusing on KEYLAN Iron which will obtain the REACH authorization soon, and throughout the rest of the world, in compliance with the current local regulation. Besides, we are finalizing the obtention of organic certifications such as ECOCERT so that we will guarantee the product being suitable for organic farming according to US, European and Japanese rules. 

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HELLO NATURE sponsor of the FARM TO FORK EUROPE CONFERENCE

HELLO NATURE is Gold sponsor of the FARM TO FORK EUROPE VIRTUAL CONFERENCE which will be held in virtual form from 22th till 24th of June organized by New Ag International and EBIC (The European Biostimulants Industry Council). The topic of the conference is emerging opportunities and trends in European Agri-food and the role of biostimulants in the next-gen food chain. The virtual conference wants providing an interactive environment to build a sustainable food chain that consumers desire, businesses can deliver and regulators approve. Our CEO and EBIC President, Luca Bonini, will open and close the conference talking about biostimulants and the next-gen food chain while our Chief Marketing Officer, Alice Toderi, will participate in a panel discussion on Co-creating the next-gen food chain: working together to build the sustainability that we all want.

For more information please visit: https://informaconnect.com/farm-to-fork/

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HELLO NATURE exhibitor at Cultivate’21

HELLO NATURE is exhibitor at Cultivate’21, the premiere event for the entire horticulture industry that AmericanHort will host at the Greater Columbus Convention Center (Columbus – Ohio) from 10th till 13th of July. It will be the 92nd annual event where the green community comes together to make positive change for customers, growers, suppliers and sellers. During the event there will be more than 650 trade show exhibitors and the industry’s most comprehensive professional development programming, including more than 100 education sessions, workshops and tours conducted by leading industry experts, educators and researchers. More than 10,000 industry professionals and visitors are expected from all 50 states and over 30 countriesProper health and safety protocols in accordance with the Centers for Disease Control and Prevention (CDC) guidelines will be implemented at this year’s Cultivate’21 event.

For more information please visit: https://www.cultivateevent.org/

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HELLO NATURE sponsor of the 1st Edition of IFA SMART & GREEN CONFERENCE

HELLO NATURE is Elite sponsor of the 1st Edition of IFA SMART & GREEN CONFERENCE which will be held in virtual form from 8th till 10th of June. The challenge of how to feed the world sustainably is concentrating minds in the fertilizer industry as never before. The effects of climate change on people and the planet, combined with the COVID-19 pandemic, are driving new partnerships and innovation in the fertilizer and AgTech industries.  A key objective is accelerating nutrient use efficiency and effectiveness improvement, which requires faster adoption of innovative approaches and technologies such as digital tools and biological solutions. In this context, the fertilizer industry is a natural partner for tech startups, and vice versa. This has led IFA to create a new platform for fertilizer industry leaders, tech startups, investors, scientists and other stakeholders to speed up progress. IFA SMART & GREEN will showcase cutting-edge plant nutrition technologies from slow- and controlled-release fertilizers to digital farming, biostimulants and nutrient recovery and recycling.  Besides, our CEO Luca Bonini will participate with a speech on the challenges and opportunities for the fertilizer industry.

For more information please visit: https://web.cvent.com/event/32fe215d-b3ee-4d94-b238-85807e00881a/summary

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HELLO NATURE sponsor of the BIO AG WORLD CONGRESS 2021

HELLO NATURE is sponsor of the BIO AG WORLD CONGRESS 2021 which will be held in virtual form from 15th till 17th of March. Biopesticides, Biostimulants, Biofertilizers, and ICM/IPM are crucial tools needed for farmers across the globe. Europe is the largest market, followed by North America. Latin America is the fastest growing and Asia has huge untapped potential. This congress is produced ‘by the BioAg industry and for the BioAg industry’ and unites continents, allows face-to-face networking to grow distribution networks and offers the latest technological advances within BioAg.

For more information please visit https://www.bioagworld.com/

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Hello Nature/Italpollina sponsor of the IFA Global Sustainability Conference 2021

Hello Nature/Italpollina is sponsor of the GLOBAL SUSTAINABILITY CONFERENCE 2021 organized by IFA (International Fertilizer Association).

The conference, which will be held March 9-11, in a 100% virtual edition, will bring together a dynamic range of speakers from governments, NGOs, policymakers, academia, businesses, engineering, finance and rating agencies to take a comprehensive look at the opportunities that sustainability focus brings, and how to implement corporate Sustainable Development Goals (SDGs).

We believe those topics are critical to the future development of agriulture, therefore we are proud of supporting such events, aiming at improving consciousness on environmental themes.

More information on the event : please click here

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Our future is HELLO NATURE®

Reflecting the company’s continued innovation and commitment to sustainability

Anderson, IN (January 19,2021) Three years after a major image rebrand, Italpollina, a world leader in producing organic fertilizers, natural biostimulants, and beneficial microbials for use in agriculture, is pleased to announce that their company name is now HELLO NATURE®.

This announcement comes as the company marks its 50th year in business, becoming a ‘historical brand’ in Italy, with a name that had become synonymous with quality, professionalism, and competence. This development, not the result of an acquisition or change of ownership, exemplifies the company’s progression, said Luca Bonini, CEO of HELLO NATURE®. “We have made a radical evolution from the fertilizer sector to becoming a world leader in the production of biostimulants, and ‘Italpollina’ no longer represents the complexity of our activity.”

During their rebranding process in 2017, Italpollina decided the tagline of “Hello Nature” clearly expressed their position in the market and supported their founding principle of growing a sustainable future. The slogan was very well received and became the logical choice for the new company name. The ‘Italpollina’ name will continue to be used for their classic poultry manure fertilizer product.

With a name like HELLO NATURE® comes responsibility for processes and products as close to nature as possible. According to Bonini, “Our role is to be leaders, and from a practical approach, we must put environmental sustainability at the forefront of our company’s activities.” He adds, “This name change also strengthens our support of global strategies in place to improve food security, including the Farm to Fork strategy of the European Union, the Sustainable Development Goals of the United Nations, and the guidelines of the United Nations’ Food and Agriculture Organization.”

The full transition to the new name will roll out across the globe throughout 2021, and the company expects to see some crossover on branded materials during this time. Internationally, branches will adopt the name at different rates depending on various bureaucracy considerations of the region.

About the new name, Bonini says, “HELLO NATURE says it all. It communicates who we are and what we stand for, and it represents our leadership of sustainable inputs in agriculture.”

About HELLO NATURE®

HELLO NATURE® is a global leader producing organic fertilizers, 100% vegetal-based biostimulants, and beneficial microbials. Innovation has made HELLO NATURE® a worldwide leader – operating in 80 countries with five production sites, three R&D centers, and 14 commercial offices. Founded by Cav. Licinio Bonini in the 1970s, Italpollina, now named HELLO NATURE®, focuses on a sustainable and natural approach to agriculture, maintaining human and environmental health as paramount – a day closer to Nature. For more information, please visit www.hello-nature.com .

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